With modern day jobs, and constantly evolving technology resulting in more time spent behind screens and less time on our feet, the Boston based footwear brand, Rockport, has revealed some key stats on how much we move as a nation – it’s not as much as you’d think.

What the data reveals

This research has detailed that the average Brit walks 32,000 miles between the ages of 16 and 65, with only 30% of Brits walking 1 to 2 miles every day. Unfortunately, a quarter of young people (aged 25-34) said they walk only 1 mile or less each day. Not good news folks. The north of the country holds both the highest and lowest levels of walking, with Leeds leading the way with and average of 2.02 miles a day.

Whilst the average distances walked appear low, Brits were prepared to make sacrifices, if it meant being able to walk to work. 12% of respondents would be willing to sacrifice their car completely if it afforded them the chance to walk to work, and a further 12% would give up a slightly higher salary in return for the privilege. Over all, money proved more of a pull to older participants with just 5% of over 55 year olds prepared to sacrifice the cash, compared to 20% of 16-24 year olds. Male respondents (16%) also appeared more willing to part with their car in exchange for a walkable commute than female respondents at 10%.

Our preferences are changing – a shift towards the outdoors

In addition to respondent’s walking habits, the Boston brand also provided refreshing statistics on the public’s preferences when it comes to exercise in general. Almost a third (31%) of young people aged 16-24 would rather swim than go to the gym, with Londoners the least likely in the UK to choose a walk outdoors than a session in the gym (32%). Respondents based in Wales revealed themselves as perhaps the most outdoor-orientated region in the UK, with more than half choosing outdoor walking over going to the gym (56%).

Rockport’s’ findings are presented in correlation with the launch of the brand’s ‘Let’s Walk’ collection; a revolutionary integrated motion technology that provides a walking experience never felt before. Encouraging wearers to ditch the taxi and take the long route home, the brand’s latest offering contains a seven-layer system to deliver superior cushioning, energy return and support.


The Let’s Walk collection retails at £130.00 and is available from key UK retailers including John Lewis and Blacks.