To encourage others to get outside and do more, Nikwax has kicked off the #DoMoreWithNikwax challenge, which sees three world class athletes, Jenny Tough, Fredrika Ek & Markus Stitz ride 7,000km, hike 7,000m and camp throughout Europe this summer.
The campaign aims to showcase that whatever the weather and whatever the adventure, you can do more with Nikwax. Stage one kicks off from Dover Castle, prior to the team heading to Keswick, Fort William, Ben Nevis and Holy Island during the first UK leg of the challenge.
Full details about the athletes and the schedule for this exciting adventure can be found on the website. They’ll be daily posts on their social channels using the hashtag #DoMoreWithNikwax plus a microsite with daily activity & blog updates.
Read the blog and follow the athletes progress on the Nikwax social media channels. www.nikwax.com/DoMoreWithNikwax.
Image from Nikwax.